The first edition of the “Raffaella Pieri Cutting-Edge Communication Message Award” crowned Boheringer Ingelheim: the winner was announced during VA2013?s Opening Ceremony. Boheringer Ingelheim received the award for its successful “1 Mission 1 Million” project, which the Jury described as “the most effective and innovative message communicated through an educational campaign”. “1 Mission 1 Million” […]